By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Apple reported higher sales, net profit and gross margins for its fiscal first quarter, ended Dec. 29, 2007, featuring dramatic unit sales increases for Macintosh computers, iPods and iPhones.
Apple posted revenue of $9.6 billion for the quarter, compared with $7.1 billion for the previous year's first quarter. Net profit was $1.58 billion, up from $1 billion in the previous year, and gross margin was 34.7 percent vs. 31.2 percent for the previous year's first quarter.
Apple shipped 2.32 million Macintosh computers, representing 44 percent unit growth and 47 percent revenue growth over the year-ago quarter. The company sold 22.1 million iPods during the quarter, representing 5 percent unit growth and 17 percent revenue growth over the year-ago quarter. Quarterly iPhone sales were 2.32 million.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.