By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Almo's fulfillment services division is merging with special-markets-channel distributor Power Merchandising Corp. (PMC) to form a new company called Power Merchandising Company.
The deal is expected to benefit the new combined customer base because it expands each entity's existing product offerings and increases operation and logistics efficiencies, according to a statement from both companies.
The Almo e-commerce group will continue to focus and expand its efforts offering fulfillment services to the e-commerce channel, while Power Merchandising will focus on the loyalty and incentive channels.
Joe Corrigan, founder and principal of PMC, will be the COO of the new venture.
PMC will continue to operate in Elkhorn, Wis., focusing on the premium channel. Almo's e-commerce division will continue to operate from its Philadelphia corporate headquarters.
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