By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Samsung Electronics is making its home appliances available to independent dealers through two new distribution partners: Almo and Climatic. Until now, Samsung's appliances were only available to consumers at national chains Lowe's and Best Buy.
"Partnering with the two industry-leading appliance distributors will give Samsung the ability to reach an entirely new customer base," said James Politeski, home appliance sales and marketing VP at Samsung Electronics America. "Our strategic move to now encompass the independent dealer channel is a significant event for Samsung. We look forward to a very successful and mutually fruitful partnership."
Philadelphia-based Almo will serve the majority of the United States, while South Carolina-based Climatic will serve Alabama, Arkansas, Florida, South Carolina, Georgia, Louisiana and Mississippi.
Warren Chaiken, Almo's president and COO, said in a release that he expects Samsung's new independent dealer program to "be a boon to the independent appliance channel."
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.