LAS VEGAS —
Fry’s opened a next-generation instore
Sony shop at its Las Vegas store the week of
International CES.
The concept, dubbed “Golden Spaces,” is the third
iteration of Sony Electronics’ in-store merchandising
spaces, which include boutiques and shop-in-shop
configurations.
Fry’s new 625-square-foot department is the second
for the big-box A/V, IT and appliance chain and
the 11th for Sony, which launched Golden Spaces last
year at American TV, Ultimate Electronics and Fry’s’
San Diego store.
The new shops employ European-made fixtures,
third-party Sony promoters and content from Sony Entertainment
to provide consumers with an “immersive
retail experience” that showcases 3D TV and home
entertainment, Sony said.
On-air promotions by local radio station KWNR
drew a large crowd to the opening, which was highlighted
by 3D TV bundle giveaways and a ribbon cutting
ceremony by Fry’s president Randy Fry, executive
VP Kathy Kolder and Sony executive VP and chief marketing
officer Mike Fasulo.
Fry, who became chairman of the Consumer Electronics
Association on Jan. 1, described the initial San
Diego shop as successful, and lauded Sony for “making
a real commitment to the consumer” by demonstrating
“a total solution.”
