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Apple won’t be asking Keith Richards for a product endorsement any time soon.
Rock-and-roll’s riff-master general doesn’t own an iPod, and told the Associated Press he prefers vinyl and even cassettes to its compressed digital sound.
“It has … a much better sound than digital,” he said of the analog formats.
The 69-year-old Rolling Stones guitarist claims he’s “not totally” anti-iPod, and that he asks his wife and children to call up songs for him on their Apple players.
Another concession to digital is CDs, which are still in rotation at the Richards house.
Nevertheless, he believes that listeners are “all being shortchanged” by encoded audio files.
“There’s something missing there,” he said, “but it’s the price of the future I guess.”
Keith Richards, pre-iPod
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.