By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Portland, Ore. — MVNO Consumer Cellular, which targets the 50-plus age group with no-contract postpaid service, has expanded its selection in 739 Sears stores this month.
The expansion includes two new phones, expanded color options for two phones and new accessory kits, the MVNO said.
The product expansion is the MVNO’s third expansion in Sears stores in a little more than a year, the MVNO said.
Two new phones arriving in the stores are the $149 Huawei 8800 Android smartphone and $59 Doro PhoneEasy 618.
The Huawei 8800 replaces a messaging phone in the Sears selection and brings the selection of Consumer Cellular smartphones at Sears to two models.
The Doro PhoneEasy 618 is a seniorfriendly 3G phone that represents an upgrade from its predecessor, adding such new features as 3.2-megapixel camera and external caller ID screen.
Although the number of phone models remains constant at four, Sears will now offer two models in a choice of color selections.
New accessory kits accompanying the additional phone offerings will round out the expansion, and the kits will appear on Sears’s own cellphone accessory wall, having previously been on display in the stores’ Consumer Cellular display.
A total of five accessory packages will be available. Each phone has its own leather case and charger pack, but the Huawei 8800 will also get the option of snap-on case and charger pack.
Consumer Cellular wireless plans start as low as $10/month and feature no contracts or activation fees, usage alerts to notify customers before they exceed their monthly data or voice allotment, no roaming or long-distance charges, and monthly postpaid billing.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.