San Antonio — The Progressive Retailers Organization was at the Westin La Cantera Hill Coun
Home >> Verizon's McAdam Touts 4G LTE
LAS VEGAS — Verizon CEO Lowell McAdam reported during his International CES keynote that his company’s 4G LTE network would be finished six months earlier than planned and data transfer speeds would be rapidly rising in the near future, changing the technology landscape as we know it.
McAdam noted that when Verizon launched 4G LTE at CES in 2011, the average speed for wireless networks in the U.S. was less than 1 megabit per second and the first 100 Gigabit route in the Internet backbone had only been in operation for about a year.
“What a difference two years makes … speeds over LTE are in the 10 to 12 megabit range,” McAdam said. “The impact of 4G LTE has rippled through the tech industry … 4G LTE proves the case innovations in networks is the foundation for innovation across the whole industry.” Beyond cellular networks, McAdam said the global backbone network is also improving exponentially.
He reported Verizon is expanding further into cloud computing with its acquisition of Terremark so “we can offer cloud-based services like mobile commerce, security, health care and telematics.”
The cloud will also help Verizon develop a service to broadcast live video over LTE.
NFL commissioner Roger Goodell then joined McAdam on stage to discuss how new technology enhanced his fans’ experience as they watched pro football on their smartphones.
Although McAdam asked him to predict the winner of this year’s Super Bowl, Goodell wasn’t biting. McAdam hoped the 2014 Super Bowl would be available live on the LTE broadcast network.
McAdam then proceeded to discuss machine-tomachine (M to M) computing that could be used to “attack big social challenges like energy conversation.”
At that point Paul Mascarenas, chief technical officer of Ford, discussed how the network would improve the experience of “the ultimate mobile device,” the car. No new ground was broken here. It was much different when McAdam described how Verizon was creating and building a new mHealth system that will help improve care as well as fiscal accountability.
He also reported Verizon is now working with a company called HealthSpot which is launching at the show. “They’re creating what you might call virtual examining rooms, basically a private kiosk that can be installed in a big box store, a pharmacy or a company.”
McAdam said Verizon has also signed on as the technology sponsor for the Clinton Health Matters Initiative. “Over the next three years, we’ll go into medically disadvantaged communities around the country and do makeovers that will put better tools for managing health in the hands of physicians and patients.” The first project is in Coachella Valley, Calif.
As a final point, McAdam announced the Verizon Powerful Answers Award. “We challenge the technology industry to come up with innovative applications, devices and solutions that take advantage of our converged mobile, video and cloud platforms to drive positive social change.” $10 million will be made available. “We will open the formal submission process later this quarter.” Gary Shapiro was named as a judge representing the Consumer Electronics Association. “If you’ll have us back next year, we’d love the showcase the winners at International CES 2014.”