By Lisa Johnston
New products on display at the American International Toy Fair, held in N
LAS VEGAS – Definitive Technology, the supplier of high-performance component in-room and architectural speakers, continues to venture into new product categories with the launch of a Bluetooth speaker, the $249-suggested Sound Cylinder.
The launch follows the launch last year of the brand’s first active soundbar, a 5.1-channel model at a suggested $1,999 with included wireless subwoofer.
The AC/DC Sound Cylinder will be available in January to a dealer base that’s broader than the brand’s traditional A/V specialists and will include dealers that sell tablets. The distribution focus will be consumer electronics specialty stores, on-line retailers as well as Definitive’s online store, and the company will sell it at a unilateral retail price.
The 2.1 system features DSP, side-firing subwoofer, and a clip that attaches the speaker to most tablets and laptops. The device doubles as a tabletop tablet stand, thanks to a built-in pivoting “kickstand” to position the tablet at a good angle for viewing and listening.
The speaker streams Bluetooth’s SBC codec and the AAC codec over Bluetooth from a docked tablet or from any other Bluetooth device. The Sound Cylinder also features an analog auxiliary audio input to connect to devices with an audio output jack. Its built-in rechargeable battery provides up to 10 hours of playback.
The company said it wants to bring its reputation for performance and build quality to the docking-speaker category by adding the side-firing subwoofer and by using premium materials to deliver “an attractive appearance, precision fit and luxury finish unusual in portable audio products.” The grilles, for example, feature custom-perforated aluminum, and the kickstand and tabletclamping mechanism are made from injection- molded magnesium alloy, which is strong but lightweight, the company said.
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