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Home >> DEI's Boom Expands Headphone Line With Two New SKUs
LAS VEGAS — Boom, the fledgling DEI-owned lifestyle brand targeted to active-lifestyle youth, is expanding its headphone selection during International CES with its two highest-priced models to date.
They are the $149-suggested Rogue headbandstyle over-ear headphones, targeted to nomadic DJs, and the $99 Swap, which can be converted from on-ear to over-ear use via replaceable ear pads. They ship in March or April.
The Rogue is designed to be durable enough to hold up under repeated packing and unpacking by professional DJs as well as by college kids who offer DJ services at college parties, the company said. For these users, the Rogue features a flexible polycarbonate headband, three-axis ear-cup pivots made from machined metal, and easy-to-wipe silicone ear pads and head cushion. The Rogue will be available initially in three color combinations.
The Rogue’s headphone cable comes with Made for iPod/iPhone in-line controls, and it can be removed and replaced with a lock-in 1.2-meter coiled DJ cord with 0.25-inch jack at the other end.
The Swap ships with interchangeable silicone ear cups, which let users switch between on-ear to over-ear use, and a flexible polycarbonate head band. It will be available in three SKUs, each with included color options for the replaceable headband pad, ear cups and ear caps, which hold the cups in place.
The new headphones will join four current models, which are priced from a suggested $19 to $49 and consist of three in-ear models and one on-ear.
As previously disclosed, the brand also plans February shipments of two other products. One is the $39-suggested Spooners ear buds, which are ruggedized for skateboarders and other athletic types who prefer ear buds that nest in the ear rather than seal off the ear canal, preventing them from hearing what’s going on around them as they engage in their outdoor activity.
The other product is the company’s first Bluetooth speaker, the $149-suggested stereo Urchin. It comes with a removable silicone cover available in multiple colors. The cover features a built-in loop for use with an included carabineer, suction-cup mount for use in a shower, and adhesive mount for in-car use. It also features Bluetooth hands-free capability and Bluetooth AVRCP to select track up/ down or play pause on a smartphone.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.