CEA: Tablet Ownership Jumps 9%
By TWICE Staff On Jul 30 2012 - 7:17pm
Arlington, Va. - Ownership
rates for tablet computers increased in the second quarter of 2012, according to
the Consumer Electronics Association (CEA).
Outlook on Tablets: Q3 2012" report shows that tablet ownership rates among
online U.S. consumers reached 29 percent as of June 2012, a 9 percent increase from
the previous quarter, CEA said. The report examined trend information on
consumer behavior and sentiment regarding the sale and use of tablet computers
between April and June.
two-thirds of online consumers expect to purchase a tablet sometime in the
future, with 45 percent planning to purchase a tablet within the next two years,
Consumer Electronics Sales and Forecasts (July 2012)," released earlier this
month, showed shipment revenues of tablets are expected to reach $29.1 billion
this year, nearly $11 billion more than forecasted in January, and are helping
to push the consumer electronics industry's annual revenues over $200 billion
for the first time ever, CEA said.
Unit sales of
tablets are expected to reach 68.5 million.
market for tablets continues to grow significantly with household penetration
increasing for the foreseeable future," said Kevin Tillmann, CEA senior
research analyst. "Rarely has a new device category been so quickly embraced by
consumers, businesses and education."
Watching movies is
the most popular use of a tablet, with social networking second, listening to
music third, and reading books fourth. Eighty-nine percent of tablet owners
said they are satisfied with the device.