twice connect
careers

TWICE Retail Rebels Re-Write The Rules

100 Largest CE Retailers Hold Their Ground

jlaposky's picture

The Importance of Being (At) IFA

Each year, the global consumer electronics glitterati gather in a gleaming and exciting post-war playground for a must-attend/must-be-seen-at convention.

If my clumsy literary vagueness makes it seem as if I'm only sort of alluding to CES in Las Vegas, but actually not – you're right. I'm actually alluding to a competitor to CES that has risen in reunited and rebuilt Berlin, Germany – IFA, which runs 4-9 September.

Dek: 
3 reasons you should be traveling to Berlin
awolf's picture

How Target Got Its E-tail Groove On

When Target released its Q2 2015 earnings report, shareholders were pleasantly surprised. The retailer surpassed Wall Street expectations and its own high-end forecast.

The second quarter wasn’t quite so kind to many of its competitors, and Target’s results offered retailers another cause for concern: The company’s e-commerce sales grew 30 percent year-over-year, accounting for 0.6 percent of its 2.4 percent growth for the quarter.

Dek: 
Digital catch-up initiatives bearing fruit
jpalenchar's picture

Consumers Slow to Embrace Apple Pay

Will Apply Pay ring the cash register for the most profitable company in the world?

If indications are accurate of recent U.S. consumer reaction to Apple’s new payment service, then the company may have a problem on its hands.

Apple Pay, which enables you to use the iPhone 6 and Apple Watch in the same way as a contactless debit card, is encountering some difficulty in convincing consumers that this smart technology is worth the time and effort.

Dek: 
The narrow view of mobile payment limits mobiles just to paying at the register.
awolf's picture

How To Maintain Healthy Margins In A Cutthroat Category

Promotions have always played an important role in retailing strategy. Whether to clear the shelves of last year’s models (or slow-moving inventory in general) or to entice us to try out the newest products, promotions offer time-limited incentives to consumers to buy now and, in some cases, to buy in quantity.

The Promotion Frenzy

Dek: 
Let's see how Sears, Home Depot and Walmart competitively price their majaps
jlaposky's picture

Is The Apple Watch The New Steroids? (MLB, Ned Yost Don't Think So)

Major League Baseball last month gifted Kansas City Royals manager Ned Yost with an Apple Watch as a thank you for coaching this year's American League All-Star team.

Earlier this week, Yost was spotted wearing the watch in the dugout during a game, which raised a few eyebrows. All electronic communications devices, such as smartphones, have long been banned in dugouts during MLB games. Players have even been fined for Tweeting during games from the clubhouse.

Pages