Hatfield, Pa. - Specialty A/V chain World Wide Stereo has launched its first mobile website. 

Customers can now search, browse and buy the Philadelphia-area dealer's A/V, accessories, furniture and home-automation options from manufacturers including Klipsch, Monster, Samsung and Sonos via mobile devices at www.wwstereo.com.

"With an increasing percentage of our online traffic coming from mobile devices, developing a mobile website was a strategic next step for us," said president and founder Bob Cole. He said the new site will complement the company's e-commerce site and two brick-and-mortar showrooms.

Added e-commerce director Bill Hettinger: "Our mobile site creates a huge opportunity for us to engage with our valuable customers on a deeper, more personal level."

 The company said the site is accessible through Apple, Android and BlackBerry devices, and features large, rich product images with additional views; detailed product descriptions; a homepage banner; shop by category; store locator; ratings and reviews; and social integration.