New York - WebCollage, which provides rich CE product content to retailers' websites, is adding pricing information through a new partnership with Channel IQ.

The deal will help ensure that pricing throughout the online retail channel is consistent with positioning and pricing agreements between manufacturers and retailers, the partners said.

Channel IQ, an online pricing intelligence and channel-management solutions developer, is "the industry standard for comprehensive online retail intelligence and analytics surrounding minimum advertised price (MAP) compliance monitoring, competitive pricing data, brand and trademark compliance, and authorized dealer verification," said WebCollage CEO Scott Matthews. "By including Channel IQ's invaluable information [in] our product mix, we help bring clarity and certainty to pricing compliance." 

WebCollage provides detail-rich online product descriptions including videos, tours, images and text for such manufacturers and major retailers as Amazon.com, Bed Bath & Beyond, Best Buy, Costco, CVS, Dick's Sporting Goods, Office Depot, OfficeMax, QVC, RadioShack, Sam's Club, Sears, Staples, Target, Toys "R" Us, Walgreens and Walmart. The company said its real-time, automatic content updates can increase sales, reduces return rates and improve conversions by up to 30 percent while ensuring a consistent and intact branded shopper experience throughout the online retail channel.

"Our partnership will allow both WebCollage and Channel IQ the joint opportunity to introduce content (push) and price-monitoring (pull) solutions to companies concerned over control and consistency in the online retail channel," said Channel IQ CEO Wes Shepherd. "When combined, both companies offer an unparalleled solution for online pricing compliance and control over product presentations and branded messaging on retail product pages."

Channel IQ said it combines integrated reporting, interactive applications and services to provide real-time online promotion and pricing information, which allows major manufacturers and retailers like Crutchfield, Olympus, LG, Panasonic, Weber Grills and Bosch "to quickly and profitably handle channel issues and competitive situations."