San Jose— The Virgin Group pulled the plug on its Virgin Electronics business, but the Virgin Mobile cellular business will continue to operate, a spokesman confirmed.
“Virgin Electronics did not receive funding from the Virgin Group and decided to shut its doors effective at the close of business last week,” the spokesman confirmed today. “Virgin Electronics has discontinued all of its products; however, Virgin will still honor warrantees for those consumers who purchased the products.”
Virgin’s first Pulse-branded electronics were launched in October 2003 for sale exclusively in Target stores, Target.com and Virgin Megastores. The line initially consisted of 15 products, including two MP3 portables; a CD clock radio; FRS two-way radios; cordless phones; and a portable TV/DVD player with 10.4-inch screen, AM/FM tuner and MP3-CD playback. They were positioned as offering quality, style and urban appeal, and their ergonomics were designed for fast-paced lifestyles, the company said at the time. Differentiating points include dual headphone jacks, rubberized paint, removable remotes, “brilliant-blue” backlit screens and a “velvety” feel.