Sony offered a few surprises at its CEDIA Expo press conference, including a pair of SXRD projectors.
The products joined a pair of Bravia LCD TVs, and an ES Series Blu-ray player, previously reported here.
The new SXRD projectors both offer full 1080p resolution and are sold under the Bravia brand. Models VPL-VW70 and VPL-HW10 both offer 24p True Cinema technology.
The VPL-VW70 features 60,000:1 dynamic contrast, and 800 lumens of brightness.
The model can accept an external anamorphic lens (sold separately) that, when paired with Sony's Anamorphic Zoom Mode, allows users to take full advantage of panel resolution and screen size while watching a movie with native aspect ratio of 2.35:1, Sony said.
When anamorphic zoom is selected through the remote, the VPL-VW70, which will ship in November at an $8,000 suggested retail, will output a trigger signal that can be used to activate the optional lens and screen transition to maximize the theater experience with a 2.35:1 movie.
The VPL-HW10, which ships this month at a $3,500 suggested retail, is billed as a high-performance value model featuring a 30,000:1 dynamic contrast ratio and 1,000 ANSI lumens of brightness.
Both models are also equipped with a panel alignment adjustment function that aligns each red, green and blue pixel for precise images. The adjustment range is +/-2 pixel in 1/10 pixel steps. The VPL-VW70 takes it a step further with panel zone alignment, allowing users to further calibrate the picture. The model also adds a unique automatic lens cover that helps protect the lens from dust.