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Runco Ships Expanded Plasma Assortment

7/28/2009 04:42:15 PM Eastern

Beaverton, Ore. - Runco introduced Tuesday a lineup of 1080p
plasma monitors, including five CinemaWall and PlasmaWall displays featuring
Runco's exclusive OPAL (Optical Path ALignment) technology, and the DHD3 high-performance
video processor controller.

"As other
manufacturers abandon the plasma category, Runco continues to offer the best
and broadest portfolio of high-end plasma displays, in addition to our
world-class LCD displays and front projectors," said Ben Clifton, Runco technology
VP. "Our newest plasma models deliver the superior video performance and
installation versatility that our custom-installation partners, and their
clients, demand."

Runco said the new
models have been engineered for deep black-level performance, while delivering
both high brightness and contrast ratio levels, and "the most accurate
colorimetry available" from all of its plasmas.

Runco is adding to
select models the OPAL and DHD 3 image-processing technologies. It said the OPAL
technology, when paired with plasma, significantly enhances the black level,
detail and clarity within dark scenes.

"It allows the
smallest details within the darkest scenes to be vibrant without sacrificing
the overall picture quality," the manufacturer said.

Runco OPAL reduces
surface light reflections on the glass plasma screen.

The new CinemaWall
and PlasmaWall plasma displays also feature Runco's include Vivix processing,
VirtualWide discrete multiple aspect ratio control, a broad array of video
input choices, and ISF (ccc) calibration modes for reference-level video
quality in diverse lighting conditions.

The CinemaWall
XP-OPAL50 ($6,995 suggested retail) and XP-OPAL65 ($13,495) feature integrated
video processing, while the PlasmaWall XP-OPAL50 DHD ($8,995), XP-OPAL65 DHD ($15,495)
and XP-65 DHD3 ($13,495) feature the next-generation DHD 3 external video
controller processor.

Runco's DHD 3
features Vivix III 1080p processing with VirtualWide and new VirtualCinema
aspect ratios.