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Retailers Point To Picture, Cosmetics

7/22/2002 02:00:00 AM Eastern


A one-two punch of outstanding picture performance and an appealing contemporary styled ergonomic design made Sony's KV-36XBR450 a clear winner on showroom floors, several XBR dealers told TWICE.

"I just like the way that model looks, all around," said Tom Campbell, spokesman and advisor to West Coast specialty retail chain Ken Cranes. "It has a winning combination of ergonomics and picture performance. The color and contrast are phenomenal."

John LaRegina, senior buyer for New York-area TV/appliance chain P.C. Richard and Son agreed: "Cosmetically it was perfect. The picture performance was the best on the floor. The price was right, and even though it was a 4:3 set, it handled 16:9 images very, very well."

Noah Herschman, Tweeter marketing VP, pointed to the cachet of the Sony XBR brand and image as a leading factor for the product.

"It has a slightly better picture when you look at it next to other brands, but it has a better story, and the guys are more comfortable telling the story. That's what it is really all about. It's a top-end product, it has a bright picture and high resolution, and a flat, flat screen," Herschman added.

"The Sony Wega has been a real success story because it is not the lowest priced direct view product and yet it sells very well," said Ken Crane's Campbell. "Not everyone has to have a 16:9 screen right now, as evidenced by that Sony [model], but they do want a digital chassis to be able to play progressive scan DVD."

Top 10 Direct View CRT Displays

May 2001- April 2002

Rank By Unit Sales Brand/Model Rank By $ Sales
1 36" Sony KV36XBR45 1
2 36" Sony KV36HS20 3
3 32" Sony KV32HS20 4
4 32" Panasonic CT32HX41 8
5 36" Panasonic CT36HX41 5
6 32" Sony KV32XBR450 6
7 40" Sony KV40XBR700 2
8 36" Sony KV36XBR400 9
9 38" RCA F38310 7
10 34" Panasonic CT34WX50 10
Source: NPDTechworld ©TWICE 2002