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Panasonic Demos 3MOS Camcorders At PMA

3/10/2010 08:12:00 AM Eastern

ANAHEIM, CALIF. — Armed with a
$30 million advertising campaign to promote
its Lumix digital camera line, Panasonic
used the recent PMA Show, here,
to underscore its commitment to imaging
category.

Making one of his fi rst appearances in
his new role as the company’s sales senior
VP, Jim Sanduski used the occasion to
also present the recently introduced new
3MOS digital camcorders with a newly
developed sensor technology that is said
to surpass the image quality of 3CCD
products.

The strength of system is its ability to
produce true-to-life colors, improve lowlight
shooting and its lower power consumption.

The MOS sensors are smaller than
typical CMOS sensors but require less
space for wiring, enabling more space to
receive light. It also receives more than
double the light of typical CCDs.

The two new 3MOS camcorders include
the HDC-HS700 and HDCTM700.

Both have similar features, including
1080p/60 fps HD video recording, differing
primarily in storage systems. The
HDC-TM700 will record to SD memory
cards and 32GB of internal memory
while the HDC-HS700 includes
240GB hard disk drive. Both camcorders
will have SD card slots with support
for new SDXC cards with expanded capacity
limits.

Both models feature include 3-inch
touchscreen LCDs that offer icon control
navigation, a manual zoom, focus, aperture,
shutter speed, white-balance control,
an electronic view fi nder, earphone
terminal and microphone terminal.

Pricing will be announced 30 days prior
to shipping.

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