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North American Digital Television Sales Forecasts

1/28/2007 02:00:00 AM Eastern


North American Digital Television Sales Forecasts

2006 2007 2008 2009 2010 2011
North America Plasma TV Shipments (thousands of units)
Grand Total 3,223 3,665 4,565 5,478 6,297 7,018
North America Plasma TV Average Selling Price
Grand Total $1,969 $1,541 $1,234 $1,043 $901 $799
North America LCD TV Shipments (thousands of units)
Grand Total 11,472 21,216 27,333 32,711 38,874 43,778
North America LCD TV Average Selling Price
Grand Total $1,224 $1,071 $1,003 $952 $901 $827
North America Projection TV Shipments (thousands of units)
CRT Total 725 171 0 0 0 0
DLP Total 1,155 940 803 707 666 589
LCD Total 1,089 769 775 760 709 631
LCOS Total 452 337 374 452 529 536
North America Projection TV Average Selling Price
CRT Total $905 $896 $0 $0 $0 $0
DLP Total $1,841 $1,707 $1,425 $1,158 $975 $823
LCD Total $1,654 $1,502 $1,171 $920 $802 $702
LCOS Total $1,963 $1,743 $1,313 $1,019 $913 $809
North America CRT TV Shipments (thousands of units)
Grand Total 14,436 9,593 4,654 2,200 914 209
North America CRT TV Average Selling Price
Grand Total $272 $200 $179 $163 $158 $145
North America Integrated Digital Television Shipments(thousands of units)

All TV units from 2007 onward are integrated DTV

Source: iSuppli© TWICE 2008


Sales By Display Type

2006e 2007e 2008f
Size Share ($US Basis)
10- to 19-inch 3.40% 4.20% 2.90%
20- to 29-inch 15.70% 10.30% 5.40%
30- to 39-inch 22.40% 22.60% 22.80%
40- to 49-inch 29.20% 36.80% 42.90%
50-inch+ 29.30% 26.20% 26.00%
Total 100.00% 100.00% 100.00%
Technology (millions of units)
CRT 15.60 6.30 1.60
LCD 13.70 23.00 29.80
PDP 3.50 3.90 4.50
CRT RPTV 0.70 0.20 0.00
MD RPTV 2.40 1.40 0.67
OLED 0.01
Total 36.00 34.80 36.60
Source: Display Search e=estimated f=forecast © TWICE 2008