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Haier Picks Sonic Solutions For Digital Movie Delivery

7/19/2010 12:01:00 AM Eastern

NOVATO, CALIF. — Sonic Solutions
announced that Haier has chosen the
RoxioNow platform to provide digital
movies and TV shows via the web to
its new line of Blu-ray Disc players
and HDTVs.

“Digital movie services powered by
the RoxioNow platform will play an
important role in our next-generation
connected devices and help make it
easy for consumers to browse, purchase
and enjoy the best in digital
entertainment from the comfort of
their living rooms,” said Doug Lane,
president of Haier digital products
group for the Americas, in a Sonic
statement.

“With its broad placement at major
retail outlets, Haier will help to significantly
raise awareness for over-thetop
video services and further fuel
consumer adoption,” said Mark Ely,
executive VP of strategy, Sonic Solutions.
“Sonic will continue to help
companies launch compelling digital
offerings and expand device support
in order to establish over-the-top video
services as the most flexible and
convenient entertainment choice for
consumers.”

The RoxioNow platform serves a
broad range of premium content, including
new movies and next-day TV
programs, to a growing, multi-manufacturer
group of home and mobile
electronics including PCs, connected
TVs, set-top DVRs, Blu-ray Disc
players, smartphones and mobile media
devices.

The platform enables retailers and
consumer electronics companies to
participate in the entertainment supply
chain, add value to product offerings
and form ongoing relationships
with customers. “Powered by
RoxioNow” stores enable consumers
to instantly rent and purchase highquality
entertainment on their favorite
device and, through the RoxioNow
online entertainment locker, the fl exibility
to playback content ordered on
additional consumer electronics devices.

RoxioNow powers digital entertainment
delivery for a range of companies
including Best Buy, Blockbuster,
Dell, Hewlett-Packard, Kmart, Lionsgate
and Sears, and is available on a
broad variety of consumer electronics
devices.