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Haier, Legend, TCL Top China OEM List

12/08/2003 02:00:00 AM Eastern


Haier, Legend and TCL rank among the top China-based original equipment manufacturers (OEMs) of electronics products and major appliances by revenue, according to a new report issued by market research firm iSuppli Corp.

The market research firm said China's booming electronics market is growing multiple indigenous OEMs in each of the five major industry categories: computers, computer peripherals/data processing, consumer electronics, wired and wireless communications and industrial/automotive/medical electronics.

Haier Group was China's No. 1 electronics OEM in 2002, with revenue of $8.6 billion, according to the iSuppli rankings.

Legend Group was second with $4.3 billion in revenue. TCL Group came in third with $3.9 billion in revenue.

Part of iSuppli's complete 2002 ranking of the top 30 indigenous Chinese electronics OEMs is included in the table at right. A detailed analysis and report can be acquired through the company's Web site at www.isuppli.com.

According to the report, China's OEMs remain small compared to their overseas counterparts. Haier's revenue in 2002 amounted to only about 10 percent of Sony's total electronic sales, or viewed another way, in 2002, the combined gross electronic system sales of the top 30 Chinese OEMs represented only 64 percent of Hewlett-Packard's total sales.

"However, the Chinese OEMs quickly are catching up to the foreign competition in terms of year-over-year revenue growth," iSuppli concluded.

For component suppliers and others targeting the Chinese market, now is the time to establish relations with China's OEMs, because these companies may emerge as the dominant consumers of parts in the future, iSuppli said.

2002 Revenue For China's Top 20 OEMs

(In Million $s)

Rank Company Total Non-Elect. Gross Elect. Net Elect.
1 Haier Group 8,578 3,646 4,932 4,932
2 Legend Group 4,289 1,690 2,599 2,033
3 TCL Group 3,854 1,530 2,324 2,092
4 SVA 3,252 2,379 873 873
5 Hisense Group 2,337 1,407 930 930
6 Huawei 2,083 443 1,640 1,640
7 Panda Elect. 1,984 1,124 860 860
8 Midea Group 1,820 900 920 828
9 Peking Univ. 1,755 1,004 751 751
10 Changhong El. 1,737 214 1,523 837
11 ZTE 1,731 243 1,488 1,488
12 Eastcom 995 128 867 867
13 Konka Group 980 0 980 980
14 Skyworth RGB 940 0 940 564
15 Gree 850 0 850 850
16 Langchao 775 348 427 427
17 Bird 770 3 767 767
18 Galanz 761 0 761 457
19 Shinco Group 740 0 740 374
20 Tsinghua Tong. 653 131 522 522
2002 Gross Electronics Revenue For China's Top 20 OEMs (In Million $s)
Rank Company Total Non-Elect. Gross Elect. Net Elect.
1 Haier Group 8,578 3,646 4,932 4,932
2 Legend Group 4,289 1,690 2,599 2,033
3 TCL Group 3,854 1,530 2,324 2,092
4 Huawei 2,083 443 1,640 1,640
5 Changhong Elect. 1,737 214 1,523 837
6 ZTE 1,731 243 1,488 1,488
7 Konka Group 980 0 980 980
8 Skyworth RGB 940 0 940 564
9 Hisense Group 2,337 1,407 930 930
10 Midea Group 1,820 900 920 828
11 SVA 3,252 2,379 873 873
12 Eastcom 995 128 867 867
13 Panda Elect. 1,984 1,124 860 860
14 Gree 850 0 850 850
15 Bird 770 3 767 767
16 Galanz 761 0 761 457
17 Peking Univ. 1,755 1,004 751 751
18 Shinco Group 740 0 740 374
19 Kelon Group 600 0 600 480
20 Amoisonic 543 0 543 434
Source: China MII, Company Publications, iSuppli Corp. © TWICE 2003


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