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Epson Brings 3D Projectors To CEDIA Expo

9/19/2011 12:01:00 AM Eastern
INDIANAPOLIS — Epson used the recent CEDIA Expo to unveil a range of new PowerLite Home Cinema projectors for the custom-installation market featuring 3D capability for the first time in a 3LCD system.

The company showed three model series including the 3010/3010e, the 5010/5010e and the top-end home cinema 6010.

The 3010 and 3010e models offer 2D/3D FullHD 1080p performance using the latest 3LCD imaging technology.

Both projectors list contrast ratios of up to 40,000:1, brightness of up to 2,200 lumens, include built-in stereo speakers and support Internet connectivity systems.

The Home Cinema 3010 ($1,599 suggested retail) offers wired connectivity support, while the 3010e ($1,799) includes wireless support.

Epson said it is targeting the projectors at value-conscious home A/V enthusiasts and videophiles looking to add or upgrade to 3D solutions.

All of the projectors use active-shutter 240Hz 3D glasses technology and incorporate Epson’s Virtual 480Hz drive technology to achieve brightness levels of up to 2,200 lumens for color and white light.

Two pairs of 3D glasses are included with the Home Cinema 3010. Third-party active-shutter glasses are also supported by the projectors, Epson said.

When viewing in ambient light conditions, the projectors will yield up to a 40,000:1 contrast ratio.

Sound is supported with two built-in 10-watt speakers.

Epson also showed the Home Cinema 5010/5010e.

The 5010 and 5010e are billed as a higher-performance model, featuring a 200,000:1 contrast ratio and 2,400 lumens of brightness. The 5010 will be sold through online resellers, targeting home-theater enthusiasts with the know how to do their own installations and setup.

The 5010e offers wireless capability. Both are slated for November deliveries at suggested retails of $3,000 and $3,500, respectively

Advancing on the 5010 platform is the new 3D/2D flagship projector – the PowerLite Pro Cinema 6010. The projector features 1080p native resolution, a 200,000:1 native contrast ratio and up to 2,400 lumens of brightness, which improves upon last year’s flagship by 800 lumens.

“3D is more relevant in front projection than any other display format,” Jason Palmer, Epson home entertainment marketing and channel manager, told TWICE. “But the problem with 3D in front projection is that you need brightness for the best presentation. A lot of 3D projectors are in the 1,100 or 1,200 lumen area. The Pro Cinema 6010 offers 2,400 lumens brightness, and that’s up from 1,600 lumens in our flagship model from last year.

“Our Bright 3D Drive technology, which is a 480Hz direct drive, actually shrinks the amount of cross talk, and decreases the amount of light loss. So you end up with a really bright 2D image, which is enhanced from last year, and a 3D image that is truly watchable. So we have chosen to target brightness as a major issue in 3D, and I think that is going to be a difference maker for us.”

Based on 3LCD imaging technology, the Pro Cinema 6010 (under $4,000 suggested retail) includes 480Hz drive technology for enhanced light output in 3D mode, cinema filter for improved color fidelity, THX certification for accurate picture quality and a new Spilt Screen mode for watching two sources at once.

An extra lamp is included along with a ceiling mount and a cable cover for installation flexibility.

Epson said it is targeting the Pro Cinema 6010 at “A/V technology elitists” looking for top-of-the-line 3D and 2D image quality and features, and will distribute it through the custom installer channel.

The 3D performance is based on 240Hz active-shutter 3D glasses technology using the aforementioned Virtual 480Hz drive system.

Resolution is enhanced using Espon’s Super Resolution and FineFrame technologies, which are said to yield smoother frame interpolation and sharper video quality (2D Mode).

The projector features two anamorphic lens modes (stretch and squeeze) to enable 2.35:1 anamorphic viewing without an external processor, 2D-to-3D conversion, and a Cinema filter feature that presents a large color space for improved color fidelity.

The 6010 uses a Fujinon OptiCinema lens (2.1 zoom ratio), which supports improved color and detail, and includes two pairs of active-shutter 3D. It will also support third party glasses, Epson said.
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