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Toshiba TVs Get Smarter For 2012

1/30/2012 12:01:00 AM Eastern

LAS VEGAS — Looking to maintain momentum from
a year that saw a 43 percent unit sales growth to almost
9 percent U.S. market share in LED LCD TV sales,
Toshiba unveiled at International CES 2012 a TV lineup
targeting what marketing VP Scott Ramirez called “the
mass premium” market.

Models this year have
been designed to present
“a family look” in
cosmetic styling, deliver
strong picture and
sound quality, and offer
consumers good value
in both performance
and price, he said.

The 2012 cosmetic is
called the Aero Design.
It stresses a minimalist
bezel look, thin depth,
a wing bottom accent
and pedestal stand.

This year the company
added its first two
50-inch LED LCD TV
models for more placement
options.

In 3D, Toshiba is dropping
its active-shutter 3D models and going with all passive-
glasses 3D displays and Trivector 2D-to-3D conversion.
It is also enhancing the flexibility of its smart-TV
functionality in a wider mix of sets.

To appeal to American audiences, Toshiba added a
dynamic mode that accentuates “the pop” of the picture
with more pronounced color saturation and vibrancy,
Ramirez said.

Heading the model class is the L7200 Cinema series,
featuring FullHD 1080p models with 47- and 55-inch
screen sizes, 240Hz ClearScan refresh rates, 3D capability
and 2D up-conversion, and LED edge-lighting with
local-dimming technology.

The heart of the system is powered by Toshiba’s CQ
dual-core processor-based video engine, which is said
to increase image brightness.

The smart-TV system uses Toshiba’s ePortal IPTV
platform with open web
browsing, an improved
and simplified Rovidesigned
MediaGuide,
and support for Android
tablet and smartphone
control apps.

A Toshiba TV and tablet
will control all the components
in a home-theater
system through the use
of IR codes built into the
TV and IR blasters.

At the same time, tablet/
TV website sharing
will enable sending the
URL of a current tablet
web page to the web
browser in the Toshiba
TV via Wi-Fi.
Wi-Fi connectivity is
built into the set, and a
Wi-Fi QWERTY keyboard is provided for data input.

Internal sound is supported with a two-way ported
speaker system and Audyssey Premium Suite sound enhancement.

The 6200 Series also includes FullHD 1080p models
with 47- and 55-inch screen sizes with a similar feature
package but steps down to a 120Hz ClearScan refresh
rate and LED edge lighting.

The L4200 series includes 19-, 24- and 32-inch models
with 720p HD (the 24-inch model is 1080p) resolution, LED edge lighting, two-way ported speakers with Audyssey
Premium Suite dynamic volume enhancement,
and a new thin-bezel Aero design.

Ramirez said Toshiba has added this year the L2200
Direct LED series to serve as a bridge between CCFL
and edge-lit LED TVs.

The Direct LED system uses direct-array LED
backlighting (without local dimming) to produce more
uniformly bright images than edge-lit systems. The
series includes a 50-inch 1080p screen size with
two-way ported speakers and Audyssey Premium
Suite Sound.

“This will allow us to bring LED to more consumers
at more aggressive price points,” he said.

The V4210 series features a 24-inch FullHD 1080p
model with LED lighting and a built-in DVD player.

The E220 series features a 40-inch FullHD 1080p
screen size with auto-brightness control.

The 120 series has a 32-inch 720p HD screen.

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