LAS VEGAS — Chinese TV manufacturer TCL (booth
C10531) will be looking to build its brand name awareness
in the U.S. using an expanded lineup of LCD TVs ranging in
screen sizes from 26 inches to 55 inches.
In total, the company is planning
to ship 20 new models across
eight model classes this year, all
featuring thin cabinet designs,
with step-up units adding 120Hz
and 240Hz refresh rates and IPTV
“Our account base and the U.S.
consumer seem to be looking for
value TVs for all rooms in their
home,” said Tom Chomyn, TCL
U.S. sales manager. “TCL will be
introducing a range of 24-inch to
55-inch class sizes with several
large-screen models using IPTV
to meet the middle-class demand
and the expected connectivity
growth in the U.S. market in 2012.”
Entry products are offered in the P60 and M12 series,
including the slim-design 60Hz CCFL backlit 40-inch
(shipping in March at a $399 suggested retail) P60-series
model, and 46-inch (March, $549) M12-series model.
Also offered in the M12 line are 32- (February, $299)
and 39-inch (February, $379) models, the latter with
The F3300 midrange series features a slim-cabinet design,
LED backlighting and refresh rates, and includes the
32- ($319), 39- (March, $450), 43- (March, $499), 48-inch
(May, $599) and 55-inch (May, $899) screen sizes. All but
the 720p 32-inch model have 1080p HD resolution, and
the 48- and 55-inch models add 240Hz refresh rates; the
others are 60Hz.
The E5000 series includes
the 32- (June, $349), 39- (June,
$499), 43-inch (June, $549), 48-
(June, $649) and 50-inch (June,
$749) screen sizes. All offer 60Hz
refresh rates except the 50-inch
which is 120Hz. All include LED
The high-end segment includes
three 60Hz LED backlit models
series, starting with the E5200
line with 32-inch 720p model (Jan.
$399) and a 40-inch 1080p model
(January, $579), both of which include
The V5300 series steps up with
an ultra-slim thin LED open-cell
backlit design and includes the
32- (April, $329), 42- (April, $499), 46- (April, $629) and
55-inch (May, $899) screen sizes. Each will offer refresh
rates of 60Hz, 120Hz and 240Hz, respectively.
The top-of-the-line V7300 series adds IPTV, 3D and
smart-TV functionality with Wi-Fi connectivity in the 43-
(July, $699), 48- (July, $849) and 55-inch (August, $1,099)
screen sizes. All feature LED edge lighting.
The company has not decided if the sets will use active
or passive 3D glasses at press time.