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Sony Sets Prices, Pre-Sales For XBR-A1E Bravia OLED TVs

Expects to ship in April 3/14/2017 10:30:00 AM Eastern

Sony Electronics announced availability and pricing details for its first flagship 4K OLED TV line.

Pre-sales begin today for the company’s XBR-A1E Bravia OLED lineup from authorized Sony dealers.

The Bravia line, first previewed at CES, will be available in stores beginning in April and will be on display starting today at Sony Square NYC, the company’s New York showplace.

Sony also revealed pricing and shipping info for its new flagship audio devices

The XBR-A1E models feature Sony’s 4K HDR Processor X1 Extreme, “the world's first Acoustic Surface sound system,” and an edge-to-edge stand-less form factor.

The TVs feature 8 million self-illuminating pixels, dynamic contrast, blur-less image and a wide viewing angle.

Sony first brought OLED to the market in 2007 with the XEL-1, an 11-inch TV display for professional broadcast and video production and has continued manufacturing OLED displays for that market. Sony's professional OLED displays are used for editing, dallies review, graphics generation, special effects, as well as for broadcast and cinematic production. Sony Professional OLED Master Monitors have won a Scientific and Engineering Academy Award, as well as a Technical Emmy Award for Outstanding Innovation in Engineering Development.

"With over 10 years of OLED experience Sony is pleased to introduce the Bravia OLED 4K HDR TV, its first large-screen consumer OLED television," said Kevin Brinkman, product marketing director, TV and projectors, North America. "Our long experience with OLED technology, together with the new 4K HDR Processor X1 Extreme, meant that this was the right time to return to the consumer OLED market."

Taking advantage of the OLED's backlight-less structure, Sony developed a new Acoustic Surface sound technology sound from the screen itself. Its design allows the entire screen to resonate, which enables a unification of picture and audio. Unlike conventional LED where the sound emanates from the bottom or sides, the A1E enables a fusion of image and sound, with voices appearing to come directly from the characters speaking and explosions coming directly from the screen, the company said.

The Acoustic Surface technology makes possible the edge-to-edge design of the A1E series by doing away with conventional speakers usually located to the sides or below the TV. The A1E's design eliminates any visible stand or speakers, the easel support conceals a subwoofer and cable-management system that can be folded in, against the TV, for wall mounting.

The Bravia line supports HDR10, HLGi and Dolby Vision.  The X1 processor enables non-HDR content to be improved to near-4K HDR quality with object-based HDR Remaster technology that can detect, analyze and optimize each object in the picture to adjust the overall contrast. Sony said the Triluminos display maps colors for a wider pallet, and Super Bit Mapping 4K HDR creates a smooth, natural picture without "banding."

These Bravia line is powered by Android TV for content access. The built-in Google Assistant allows users to access entertainment, ask questions and control devices around the home with voice commands.

Pricing was not revealed for the top-of-the-line 77-inch XBR-77A1E. The 65-inch XBR-65A1E is  $6,499, and the 55-inch XBR-55A1E is $4,999.

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