twice connect
careers

Sony Announces TV Price Cuts

11/06/2006 02:00:00 AM Eastern

Sony recently announced the next round in price cuts to its television lines heading into the critical holiday selling season.

According to a list released by a Sony spokesman, prices were reduced on six Bravia 1,080p LCD TV models, including two XBR3 models — the KDL-46XBR3, drops $500 to a $4,099 suggested retail and the KDL-40XBR3 drops $400 to $3,399. Also included were two XBR2 models, the KDL-46XBR2, which drops $500 to $3,799, and the KDL-40XBR2, which drops $400 to $3,099. Other 1,080p models seeing price changes are the KDL-46V2500, which drops $300 to $3,499, and the KDL-40V2500, which drops $500 to $2,499.

Two 768p Bravia models also received price cuts. These include the KDL-46S2010, which drops $500 to $2,799 and the KDL-40S2010, which drops $500 to $1,999.

In rear-projection TV, Sony cut pricing on five SXRD models.

The SXRD models seeing cuts include the KDS-R70XBR2, which drops $1,000 to a $5,999 suggested retail, and the KDS-R60XBR2, which drops $500 to $3,799. The KDS-60A2000 drops $200 to $3,299, while the KDS-55A2000 drops $200 to $2,799 and the KDS-50A2000 drops $100 to $2,399.

Pricing on Sony's SXRD front projectors and LCD rear-projection sets was unchanged.

PHOTOS
Ultra HD OLED TVs In IFA Spotlight

At IFA, all Ultra HD makers are quickly expanding

Jack Wayman, the Father Of International CES

Tributes continue to pour in for Jack Wayman, who

Nationwide PrimeTime 2014

Scenes from Nationwide PrimeTime buy fair held in

ProSource Meeting Filled With Optimism

San Antonio — Optimism reigned at ProSource’s

Ingram Draws 500 To Spring Vendor Expo

Scottsdale, Ariz. — Ingram Micro Consumer