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Sim2 Unveils LED Projector, LCD TV

9/21/2009 02:00:00 AM Eastern

Sim2 put CEDIA show-goers on notice here that it too was ready to join the veritable legions of high-end home-theater projector manufacturers showcasing LED lighting in its home-theater projector lines.

In addition to showing the previously reported C3X Lumis projector with DynamicBlack technology and its previously announced Solar family of full-array LED-backlit LCD monitors with local dimming technology by Dolby, the company trotted out what it called its Mico 50 1080p DLP projector, which uses long-life red, green and blue LED lighting instead of more conventional UHP lamps.

With production slated to begin in the fourth quarter and pricing expected to hit a $25,000 suggested retail, the Mico 50 will offer a wide color array, lower power consumption and no regular bulb replacements, saving consumers money while sparing the environment from waste lamps.

The lighting system is based on Phlatlight LEDs by Luminus that allow direct light into the projector optics without the need of a color wheel.

“The attention and commitment that Sim2 dedicates to innovation led us to concentrate our efforts on the research of the most advanced light source technology available on the home theatre market, the LED,” stated Massimo Zecchin, COO of Sim2 USA. “We have long valued our strong ties with Texas Instruments and the success we have had with our DLP-based projector models. As we apply emerging light-source technology with the power of DLP, Sim2 expects to maintain the lead in the premium reference projector category.”

Meanwhile, the company formally presented its 47-inch “Solar47HT” high dynamic range LED-backlit LCD monitor with local dimming technology by Dolby. The product, which is expected to ship in the fourth quarter, will carry a $24,995 suggested retail price, the company said.

Dolby’s HDR system, aka “local dimming technology,” manages 2,206 individually controlled LEDs behind the liquid crystal panel. By selectively turning off the backlight behind black areas in scenes, Dolby’s HDR algorithm allows those areas to become truly black.

The HDR system in tandem with Sim2’s proprietary flat-panel 16-bit color processing delivers more than 65,000 shades per color.

The HDR-based system uses an array of individually addressed LEDs behind the liquid crystal panel. Each LED is individually controlled in concert with the image signal so that less light will be produced for darker small portions of the screen while more light is produced for brighter small portions of the screen, Sim2 said.

Sim2 said the LCD panel’s 2,206 high-power LEDs produce 4,000 cd/m2 of peak brightness, and an “over 1,000,000:1 contrast ratio.” The 16-bit processing produces 65,536 shades per color.

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