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RCA Bringing 4K Ultra HD, Android To TVs

4K models range from $699 50” to $1,699 70” 1/22/2016 09:45:00 AM Eastern

The first 4K Ultra HD TVs and Android TVs bearing the RCA brand name are coming to market along with the brand’s biggest-screen TV to date at 75 inches, also with 4K. The TVs are sold by Activeon, formerly ON Corp U.S., under license from Technicolor’s RCA Trademark Management.

The lineup ranges from a suggested $699 for a 50-inch model to $1,699 for a 70-inch model. All feature HEVC H.265 and VP9 4K video decoding, HDMI 2.0 with HDCP, and 4K up-converting engine. They lack high dynamic range (HDR) technology, which is planned for a second-half introduction.

All also feature Android TV OS, which “we consider the most robust smart TV solution,” a spokesperson said, with such Android TV features as voice search, Chromecast content-casting option from Android and iOS smartphones and tablets, and access to the Google Play Store. More than 1,200 apps and games are available for download from Google Play to the TV. Users can also connect a standard Bluetooth game controller to play downloaded games.

The TVs are the $699 50-inch XLD50G60RQ, $799 55-inch XLD55G65RQ, $1,099 65-inch XLD65G65RQ and $1,699 75-inch XLD75G65RQ. All but the 70-inch model ship in April; the latter is due sometime later.

The brand’s largest screen size had been 65 inches.

The brand will carry over its FullHD smart TVs that run on the Opera operating system.

Activeon, a South Korean company with U.S. headquarters in San Diego, sells RCA TVs through such retailers as Walmart.com, Best Buy, Sears, Kmart, Frys, Brandsmart, hhgregg, Target, Aarons and BJs. The company has licensed the RCA name for TVs in the U.S. market since 2010 but had been selling TVs in the U.S. since 2005.The TVs are made in a Shenzhen, China, factory partly owned by the company.

Activeon launched an Activeon-brand action camera last fall.

Other RCA-brand products have also been launched recently by other licensees. Here’s what they’ve announced:

Digital Stream: A new 4.3-inch LED portable HDTV will be available in February at a suggested $79.

Curtis: The licensee for appliances and smartphones has begun shipping a retro-design $299-suggested 7.5-inch cubic foot two-door refrigerator. Also in the works are an under-range/over-range stainless-steel microwave, a 24-bottle dual-zone wine cooler, and a compact ice maker.

HRS:  The company plans an LED camping lantern in May.

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