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Passive-TV Sales Too Early To Call

3/21/2011 12:01:00 AM Eastern

NEW YORK — So, with the battle lines
formed, which technology is likely to draw
the most attention in the U.S. this year?

According to market research firm DisplaySearch,
the North American 3D display
(TVs and monitors) market is expected to
grow to nearly 6.8 million unit shipments in
2011, up from 1.4 million in 2010, but it’s still
too early to tell which display type will have
the biggest impact.

“Both types of 3D [passive and active]
have their advantages and disadvantages,
and it’s hard to weight the importance of
each attribute without consumer reaction
yet,” observed Paul Gagnon, DisplaySearch
North America TV market research director.
“We still want to see how consumers react
before making an assessment as we can see
valid points being made by both camps as to
why their technology is better.”

Scott Smith, Oakley 3D optics category
director, said when his company, a major
sunglasses resource, got into the 3D glasses
game, it felt that passive eyewear would
eventually be a big market player, although
he acknowledged it won’t likely sweep the
market overnight. He added, “I think you’ll
see a major push in 2012 with more manufacturers
jumping into passive after they’ve
moved through their inventory of active.”

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