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Panasonic Surprises IFA Crowd With Its 1st 4K OLED TV

Includes True Cinema mode tuned by Hollywood filmmakers 9/03/2015 12:30:00 PM Eastern

Panasonic unveiled its first OLED TV at the IFA technology show in Berlin, a 65-inch 4K Ultra HD model delivering high-dynamic range (HDR) video.

The Panasonic TX-65CZ950 is equipped with a specially modified version of Panasonic’s professional-level 4K Studio Master processor. It uses technology inspired by Panasonic’s professional A/V division in conjunction with the knowledge and experience of experts from the Hollywood film-making community, including renowned colorist Mike Sowa, who has professionally tuned the TV’s picture performance, the company said.

Sowa is best known for his work on films such as "Oblivion" and "Insurgent." The TV has a True Cinema picture preset mode, tuned by Sowa.

“Panasonic is proving their commitment to excellence by engineering their newest 4K Pro TV to satisfy my professional standard of zero compromise," Sowa said. "My world of visual storytelling is based around color accuracy and the need for a display that compliments the creative vision.  Panasonic has engineered their newest 4K Pro OLED TV to a standard that I would only expect in professional displays."

Panasonic is billing the TX-65CZ950 as "the first-ever 4K OLED TV to be so certified by THX."

“OLED is a very promising display technology but getting an accurate picture from an OLED TV is quite challenging. THX put the CZ950 through over 400 laboratory tests working with Panasonic engineers to make certain each pixel’s performance is accurate to the source content. The result is a television capable of creating bright objects with excellent white uniformity that delivers native 4K, and up-converted HD images with the contrast and clarity previously reserved for professional monitors,” said Eric Gemmer, THX director of imaging technologies.

The TV's design is inspired by high-end furniture, Panasonic said, with an aluminum pedestal, slim profile and gently curved back cover upholstered with high-end Alcantara.

 

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