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Nielsen Adds Info On Connected-TV Devices

Viewing info added to Total Use of Television stat 3/24/2016 11:00:00 AM Eastern

Nielsen will be making the data it has about connected-TV devices available to clients effective April 25. The information will enable clients to study how much time people spend with these devices — including streaming video devices and game consoles — and form Nielsen-measured content and link viewing of programs to these specific devices.

Our sister site, Broadcasting & Cable, has the story.

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