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Bravia TVs Get Netflix Streaming Service

7/09/2009 10:20:48 AM Eastern

Los Gatos, Calif. -
Sony Electronics has agreed to add Netflix's online video-streaming service to
Bravia LCD TVs with Bravia Internet Video Link capability, the companies said
Thursday.

Beginning in the
fall, Netflix members with unlimited plan
subscriptions will be able to access more than 12,000 movies and TV episodes
streamed from Netflix through their Bravia Internet-ready TVs and through
legacy Bravia TVs connected to a Bravia Internet Video Link module.

Sony joins a number of CE
manufacturers that have signed on to include the Netflix streaming service
through the CE devices. Others with the capability include Microsoft (with the
Xbox360), LG Electronics, Roku, Samsung, TiVo and Vizio.

Subscriptions for
the Netflix service begin at $8.99/month for unlimited streaming and unlimited
DVD rentals by mail.

"Sony has
been a world leader in consumer electronics for decades," said Reed
Hastings, CEO of Netflix. "We are proud to include Sony Electronics among
our CE partners who continue to provide new and exciting ways for Netflix
members to instantly watch movies and TV episodes in their living rooms on
their TVs."

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