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MWC: UHD Alliance Unveils Mobile HDR Premium Spec & Logo

Will certify portable device meets performance standards 2/28/2017 10:45:00 AM Eastern

The UHD Alliance has unveiled its specification and logo for portable devices first previewed at CES.

Mobile HDR Premium will confirm the device meets the group’s defined performance criteria for resolution, dynamic range, color space and bit depth.

“The dramatic improvement of screens in battery operated devices, coupled with the emergence of 4K and 4K with HDR streaming offerings through services such as Amazon, Netflix and others, makes it possible for consumers to get a much richer and more immersive experience on their computers, tablets and smartphones,” said UHD Alliance president Hanno Basse. “The expansion of our certification of logo program will help consumers identify premium portable products that take full advantage of the wealth of HDR content coming to market.”

Licensing of the new spec and logo is expected to begin April 1. Interested companies can obtain a copy of the UHDA Information Agreement.

The UHD Alliance formed in 2015 with 10 members and now includes more than 50 companies as part of its ranks.

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