LAS VEGAS - Looking to maintain momentum from a year that saw a
43 percent unit sales growth to reach almost 9 percent U.S. market share in LED
LCD TV sales, Toshiba is unveiling here a 2012 TV lineup targeting what marketing
VP Scott Ramirez called "the mass premium" market.
Models this year were designed to present "a family look"
cosmetic design, strong picture and sound quality, and good value in both
performance and price, he said.
The 2012 cosmetic is called the Aero Design. It stresses a minimalist
bezel look, thin depth, a wing bottom accent and pedestal stand.
This year the company added its first two 50-inch LED LCD TV models
for more placement options.
In 3D, Toshiba is dropping its active-shutter 3D models and going
with all passive-glasses 3D displays and Trivector 2D-to-3D conversion. It is
also enhancing the flexibility of its smart-TV functionality in a wider mix of
To appeal to American audiences, Toshiba added a dynamic mode
that accentuates "the pop" of the picture with more pronounced color saturation
and vibrancy, Ramirez said.
Heading the model class is the L7200 Cinema series, featuring
FullHD 1080p models with 47- and 55-inch screen sizes, 240Hz ClearScan refresh
rates, 3D capability and 2D up-conversion, and LED edge-lighting with
The heart of the system is powered by Toshiba's CQ dual-core
processor-based video engine, which is said to increase image brightness.
The smart-TV system uses Toshiba's ePortal IPTV platform with open
web browsing, an improved and simplified Rovi-designed MediaGuide, and support
for Android tablet and smartphone control apps.
A Toshiba TV and tablet will control all the components in a
home-theater system through the use of IR codes built into the TV and IR
At the same time, tablet/TV website sharing will enable sending the
URL of a current tablet web page to the web browser in the Toshiba TV via Wi-Fi.
Wi-Fi connectivity is built into the set, and a Wi-Fi QWERTY
keyboard is provided for data input.
Internal sound is supported with a two-way ported speaker system
and Audyssey Premium Suite sound enhancement.
The 6200 Series also includes FullHD 1080p models with 47- and
55-inch screen sizes with a similar feature package but steps down to a 120Hz
ClearScan refresh rate and LED edge lighting.
The L4200 series includes 19-, 24- and 32-inch models with 720p
HD (the 24-inch model is 1080p) resolution, LED edge lighting, two-way ported speakers
with Audyssey Premium Suite dynamic volume enhancement, and a new thin-bezel
Ramirez said Toshiba has added this year the L2200 Direct LED
series to serve as a bridge between CCFL and edge-lit LED TVs.
The Direct LED system uses direct-array LED backlighting (without
local dimming) to produce more uniformly bright images than CCFL systems. The
series includes a 50-inch 1080p screen size with two-way ported speakers and
Audyssey Premium Suite Sound Enhancement.
"This will allow us to
bring LED to more consumers at more aggressive price points," he said.
The V4210 series features a 24-inch FullHD 1080p model with LED
lighting and a built-in DVD player.
The E220 series features a 40-inch FullHD 1080p screen size with
The 120 series has a 32-inch 720p HD screen.
#CES Las Vegas - Looking to maintain momentum from a year that saw a 43 percent unit sales growth to reach almost 9 percent U.S. market share in LED LCD TV sales, Toshiba is unveiling here a 2012 TV lineup targeting what marketing VP Scott Ramirez called "the mass premium" market.