New York - The first e-reader to directly connect to the Google eBookstore will begin selling through Target on July 17.

The Story HD, which was introduced in January, will carry a $139 price tag the retailer said. This is the first device dedicated to the Google e-Bookstore, although Google's service is accessible via a downloadable reader for other devices.

The 7.3ounce iRiver Story HD resembles Amazon's Kindle by having a small QWERTY keyboard on the bottom of the device. It features a 1,024 by 768 resolution 6-inch E Ink display, built-in Wi-Fi, a Freescale Arm processor, a USB connection and an SD card slot.

The company claims a six-week battery life on a single charge.