Miss. - This Sunday's Super Bowl XLIV
between the New Orleans Saints and the Indianapolis Colts is adding extra zest
to TV sales for locally headquartered Cowboy Maloney's Electric City.
"It's been wild," president Eddie
Maloney told TWICE. "The Saints are a big story here."
Indeed, Cowboy Maloney's home base,
here, is just up the interstate from New
Orleans, and is also the town where the Saints come to
As a result, TV sales last Saturday
were "as good as any day in December," Maloney said. Fans were snapping up both
LCD and plasma models, particularly in 40-inch to 46-inch, and 52-inch and
55-inch, screen sizes, further straining already-tight supplies and forcing the
company to canvas fellow NATM dealers for inventory.
Maloney noted that TVs are in short
supply industrywide, and expressed frustration over lost sales opportunities
despite forecasting his requirements with manufacturers.
Sales were also buoyed by free-DVD and Blu-ray
Disc bundles, manufacturer-supplied instant rebates, and a 24-month
interest-free financing promotion, he said, as well as a recent store
relocation to a former Rex site in Mississippi.
A second Rex relocation will be completed this week.
But the Super Bowl isn't all business for Maloney:
quarterback Drew Brees is a personal friend, and Maloney plans to be at Sun
Life Stadium this Sunday to help cheer him on.
Jackson, Miss. - This Sunday's Super Bowl XLIV match-up between the New Orleans Saints and the Indianapolis Colts is adding extra zest to TV sales for locally headquartered Cowboy Maloney's Electric City.