Framingham, Mass. - Staples
is positioning itself as a tablet PC destination.
The No. 1 office-supply
chain has launched a pair of educational microsites for the category as it
begins a steady rollout of models that started with the Dell Inspiron Duo 10.1
More recently, the
retailer began selling Motorola's Xoom with Wi-Fi, and is taking pre-orders for
the Blackberry Playbook and Dell Streak.
Staples said it plans to
add a next wave of tablets from Acer, Dell, Hewlett-Packard, Toshiba and other
manufacturers over the next few months.
"Tablets are the hottest
new technology and Staples continues to be at the forefront with a wide
assortment" and knowledgeable sales associates, said Peter Scala, the
retailer's senior VP and general merchandise manager for office technology.
Despite the in-store
staffing, Scala acknowledged that "the majority of us turn to the Internet to
learn and understand new technologies. The Staples tablet microsites provide
information to help customers make informed decisions and, once they decide on
the product best for them, the ability to purchase with fast and free
The consumer site, Staples.com/tablets
and the B-to-B site, StaplesAdvantage.com/tablets
were designed to help customers research,
compare and choose the right tablet to fit their personal and business needs,
the company said.
The former features side-by-side
spec and price comparisons; educational videos, including "Why Buy a Tablet?"
and "Tablet Specs to Consider"; and recommendations on tablet protection and
The latter was
specifically tailored to the mobile employee and business applications. It features
tablet accessories including cases, charging stations and Bluetooth keyboards
that support tablet use in the field or office, providing corporate customers with
solutions to increase productivity and save time, the company said.
Tablets will be available
in all Staples retail locations, at Staples.com, and through the Staples
Advantage business-to-business unit.
Framingham, Mass. - Staples is positioning itself as a tablet PC destination.