Palo Alto, Calif. - Hewlett-Packard has tapped long-time Sony veteran Martin Homlish as executive VP and chief marketing officer.
Homlish comes directly to HP after having spent the past 10 years at SAP AG where he was chief marketing officer and president and CEO of SAP Global Marketing. HP CEO Leo Apotheker will be Homlish's direct report
Apotheker was SAP's CEO during Homlish's tenure with that firm.
Prior to SAP, Homlish spent 15 years with Sony's Media Solutions Company and the head of the Sony Electronic Corporate Marketing Services division. He also served as president of Sony Consumer Audio Group and president of Sony Computer Entertainment America, where he was responsible for the highly successful U.S. launch of Sony PlayStation. He also was a board member of the Recording Industry Association of America.