San Diego — Sony Electronics, which launched a national electronics recycling initiative last September, introduced on Tuesday a program to further encourage consumers to recycle their old television sets.

Sony will be offering shoppers a $100 coupon, good for the purchase of a Sony Bravia high-definition TV at Sony Style stores, online at sonystyle.com and through Sony Style telesales at (877) 865-SONY for every old set recycled through the Sony Take Back Recycling Program.

The offer is good through March 15, 2008.&&/span>