LAS VEGAS - Sony (booth 14200) appears at International CES this year to
spread the gospel on 3D TV and its various connected TV technologies
The company is demonstrating its commitment to the
evolving 3D phenomenon and connected TV categories by bringing a slate
of guests and speakers to the stage in the Sony booth throughout the
On Thursday from 12:00 p.m. to 1:00 p.m. Sony will present a
session on the integration of television and web content featuring host
Pat Houston, who will take a closer look at the Google TV platform and
features with help from Sony and Google experts.
On Thursday from
2:00 p.m. to 2:45 p.m., Sony Computer Entertainment experts will
demonstrate the new PlayStation Move system with new gaming and motion
On Friday, from 10:00 a.m. to 11:00 a.m. Buzz
Hays, Sony's 3D Technology Center senior VP will give viewers an inside
look at how Hollywood is creating 3D movies.
On Friday from 12:00
p.m. to 1:00 p.m. ESPN college football analyst Rece Davis will host an
ESPN 3D edition of "College Football Live" with guest including former
Notre Dame coaching legend Lou Holtz and analyst Mark May, previewing
the upcoming BCS National Championship Game and discussing sports in 3D.
Friday from 2:00 p.m. to 3:00 p.m. Sony Computer Entertainment
developers will explore new 3D games and content for the PlayStation3
On Saturday, from 10:00 a.m. to 11:00 a.m. Sony Digital
Imaging experts will demonstrate the latest capabilities of Sony still
cameras with HD video and 3D features.
On Saturday from 12:00 p.m.
to 1:00 p.m. a Sony creative software team will demonstrate how to
produce, edit and share personal music and video content from the latest
Meanwhile, Sony announced here Wednesday its entire
2011 Bravia TV line comprised of 30 models, including 22 LED-based LCD
TVs and eight CCFL backlit versions. Of those, 16 models will have 3D
LED capability in screen sizes ranging from 32 to 65 inches, Sony said.
New features in various models this year include the following:
Internet video capability with providers including YouTube, Netflix,
HuluPlus, Amazon on Demand, and Sony's Qriocity video on demand service.
· Monolithic set design using Corning's Gorilla Glass, which is said to be lighter, thinner and stronger.
New X-Reality and X-Reality PRO video processing circuitry (replacing
the Bravia Engine), to enhance input content including low resolution
images Internet video.
· MotionFlow XR - 120Hz, 240Hz, 480Hz and 960Hz motion-compensation technologies.
· Local dimming with Intelligent Peak LED.
· Skype video calling capability with optional camera/microphones.
· Gracenote music search functionality.
· Quickstart 3 second startup time.
· iPhone/iTouch/Adroid remote app enabling finding and sending internet content to the TV.
· A new graphical user interface (GUI).
flagship Bravia TV model series is the XBR-HX929, with 3D support and
LED backlighting in the 65- (August availability), 55-inch (March), and
46-inch (March) screen sizes. Prices will be announced later.
The series will deliver stereoscopic 3D via optional active-shutter glasses.
include Intelligent Peak LED backlight with MotionFlow XR 960 precise
backlight control, improved Monolithic Design using Corning's Gorilla
Glass for thinner, lighter, and stronger screen material. It also adds
built-in Wi-Fi reception connecting to Bravia Internet Video and
Qriocity platforms. Also featured is a Media Remote app with simple
operation and search for internet content, and Skype video call ready
The Bravia NX720 series (May availability) contains the
60-, 55- and 46-inch screen sizes, all including 3D Dyanmic edge-lit
LED, integrated Wi-Fi, Skype compatibility, Bravia Internet Video and
Qriocity access, and X-Reality engine with MotionFlow XR 240Hz frame
The Bravia HX729 series (shipping in May) includes
3D-ready 1080 Dynamic Edge LED LCD TVs in the 65-, 55-, and 46-inch
screen sizes. All include the X-Reality PRO engine, MotionFlow XR 480Hz,
integrated Wi-Fi, Skype capability, and Bravia Internet Video and
The Bravia EX720 series (shipping in February)
includes 3D LED LCD TVs in the 60-, 55-, 46-, 40-, and 32-inch screen
sizes with edge-lit LEDs, X-Reality Engine, MotionFlow XR 240Hz,
optional Wi-Fi via a USB adapter, Skype compatibility, and access to
Bravia Internet Video and Qriocity.
The Bravia EX620 series includes
edge-lit LED LCD TVs in the 55-, 46- and 40-inch screen sizes, all
include X-Reality Engine, MotionFlow 120, optional Wi-Fi, Skype
compatibility, and access to Bravia Internet Video and Qriocity.
Bravia EX520 series (shiping in February) features edge-lit LED LCD TVs
in the 46-, 40- and 32-inch screen sizes. Features include X-Reality
Engine, Presence Senor to minimize power consumption, optional Wi-Fi,
Skype compatibility, and Bravia Internet Video and Qriocity access.
Bravia BX420 series (shipping in February) includes the 46-, 40- and
32-inch screen sizes with 1080p resolution, CCFL backlighting, and
automatic picture adjustment to room lighting.
The entry Bravia BX320
series (shipping in February) includes the 32- and 22-inch screen
sizes, in 720p HD resolution with CCFL backlighting.
LAS VEGAS - Sony (booth 14200) appears at International CES this year to spread the gospel on 3D TV and its various connected TV technologies with celebrities.