Palo Alto, Calif. - The degree of social-networking usage apparently varies between users of different digital camera brands, according to a new study released Friday by Market Insight.

According to the study of more than 14,000 U.S. digital camera shoppers who visited Market Insight's portal, MyProductAdvisor.com, camera shoppers who preferred Samsung and Kodak cameras led the results, with between 40 percent and 45 percent rating social-media usage very important.

"Momentum behind social media is influencing how shoppers evaluate consumer electronics," said Rich Falcone, Market Insight president and CEO. "The pace of technology adoption magnifies the value of timely access to shifting consumer sentiment."