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Sound ID Bows App-Driven Bluetooth Headset

6/07/2010 12:01:00 AM Eastern

MOUNTAIN VIEW, CALIF. —
Sound ID unveiled its app-enhanced
510 Bluetooth headset, which became
available through AT&T stores on
June 6.

The Works With iPhone-certified
510 is optimized for Sound ID’s new
Earprint iPhone app. The app, available
free from the iTunes App Store, enables
iPhone users to customize sound
settings to their own hearing preferences
and control sound quality on both
sides of the call.

The app’s Personal Sound feature allows
a user to drag an icon across the
phone’s screen during a call to adjust
sound quality or enhance listening levels.
The user stops dragging when the
audio sounds best and the setting is automatically
saved.

The headset features Sound ID’s 3X
NoiseNavigation, a fine scale noise-canceling
algorithm and sound-processing
feature that helps eliminate background
noise. It is delivered through
three internal microphones. The 510’s
Environmental mode amplifies surrounding
sound through adjustable
Surround and Focused modes. This allows
clear conversations between calls
in different sound environments without
having to remove the headset.

The 510 also features touch-sensor
volume adjustment, an on/off switch
that helps to conserve battery life and
eliminate pocket dialing, and multipoint
technology that lets users securely
connect with two Bluetooth-enabled
phones and answer or originate calls on
either phone.

Battery life is more than five hours
of talktime and 135 hours of standby
time, according to the company, and is
displayed on a visual battery-level indicator.
A Find Me control helps locate
a misplaced headset with a press the
icon. The iPhone and the headset emit
a beeping sound until located.

Sound ID CEO and president Michael
Jones told TWICE that while
A2DP technology is not included yet,
a firmware upgrade will be available
immediately after launch. Jones also
shared plans for versions of the Earprint
app for Blackberry and Android
2.0 phones to debut in August.

“Sound ID strives to develop the
most advanced Bluetooth products
on the market, and we think the 510
paired with the new Sound ID Ear-
Print app for iPhone users sets a new
standard,” said Jones. “On its own, the
510 has excellent audio and noise-reduction
capabilities and is extremely
comfortable. The 510 can be paired
with any Bluetooth-enabled phone, but
when used with the EarPrint app, it delivers
new levels of personalization and
convenience for iPhone users.”

The Sound ID 510 will be available
for $129 at AT&T stores nationwide
and at www.soundid.com. It ships with
a small universal AC travel charger,
USB charging cable, clip holster carrying
case, three sizes of RealComfort
EarLoops and an ear hook for an alternative
over-the-ear wearing option.

The Sound ID EarPrint app will be
available free from the App Store for
iPhone 3G S, iPhone 3G and iPhone at
http://www.itunes.com/appstore.