Las Vegas - Qualcomm's
Brew MP cellphone operating system, designed to bring smartphone functionality
to low-priced phones, gained traction Thursday when AT&T announced that it
will adopt the OS for all of its quick-messaging phones.
Phone maker HTC also announced that its first Brew MP phone,
the full-touchscreen Smart, will ship in the spring in Europe and Asia.
Brew MP will "make
feature phones more capable at affordable price points," said Qualcomm senior
VP Cristiano Amon during a press conference. The OS enables downloadable apps
that are more robust than those currently available for phones that lack
and it can run on lower end chipsets with lower speed and lower memory capacity
while supporting Java and Adobe Flash, he said.
AT&T plans to include
Brew MP in all of its quick-messaging phones by 2011, rolling out the first ones
beginning in the middle of this summer, said AT&T marketing VP Carlton Hill.
About 30 percent of the carrier's subscriber base currently uses a
quick-messaging phone, defined as offering a physical or virtual QWERTY
keyboard to facilitate messaging, she said.
offer a software developers kit to promote third-party app development, she
HTC is jumping on the Brew MP bandwagon to "bring
smartphones to the masses in a simpler and more affordable way," said HTC CEO
Peter Chou. He called the feature-phone experience "horrible" and "complicated."
On a separate
topic, Qualcomm said its 1GHz Snapdragon processor with 3G cellular, GPS and multimedia capabilities has been
incorporated in HTC's Windows
Mobile-based HD2 smartphone, due in the spring through T-Mobile; in Google's
Nexus One Android-based smartphone, launched early this week; and in Lenovo's
smartbook, which AT&T will make available in the spring with a subsidy to
reduce the price somewhere below Lenovo's unsubsidized suggested retail of $499.
<strong>CES 2010</strong> Las Vegas - Qualcomm's Brew MP cellphone operating system, designed to bring smartphone functionality to low-priced phones, gained traction Thursday when AT&T announced that it will adopt the OS for all of its quick-messaging phones.