Qingdao, China - The Consumer Electronics Association (CEA) and the China International Consumer Electronics Show (SINOCES) will hold discussions during the next several months over CEA's continued co-sponsorship of the annual show here, CEA told TWICE.

The parties are discussing a multiyear partnership.

SINOCES hasn't yet officially decided to renew the partnership, which would include the right to use the International CES name. Last week at a reception before the 11th annual show, a language interpreter misinterpreted remarks by Zhang Hui, vice mayor of the city of Qingdao, CEA said. The interpreter indicated that SINOCES planned to renew CEA's partnership for five years.

The city owns and organizes the event, which was expected to attract 80,000 people for its four-day run on July 7-10.

The show is promoted within China by the China Chamber of Commerce for Import and Export of Machinery and Electronics Products. CEA promotes the show outside China, licenses the CES name to the event, and usually plays a role in designing SINOCES conference programs.

Other show sponsors include multiple China government ministries.