Owings Mills, Md. - Sandy Gross,
a co-founder of speaker companies Polk Audio and Definitive Technology, is
launching his third home-speaker company despite what he called a challenging
home audio industry.
Gross will launch the new company,
GoldenEar Technology, with Don Givogue, one of three co-founders of Definitive.
Definitive was sold in 2004 to
Directed Electronics, which also owns Polk Audio.
The first products, a limited
selection of in-room speakers, will be unveiled at September's CEDIA Expo.
Although starting a new speaker
company is "a challenging proposition," Gross said, the company sees an
"opening" for a company that will "bring back the combination of
entrepreneurial spirit and passion for incredible sound, which has always
driven this business and helped to create great companies like Polk and
"I love the business and
product," he told TWICE. "I don't think I'm ready to retire."
"We'll create an exciting product
that will distinguish itself with its sonic performance, styling and value,"
"We will be very limited in terms of SKUs in
order to make it as easy as possible for dealers to bring in GoldenEar and
begin what is certain to become a very profitable and enjoyable relationship."
Although Definitive was purchased
in 2004, Gross stayed with the company until he left in March 2009. "I hope to be a friendly competitor [with
Definitive]," he said.
In 1972, Gross teamed with
Matthew Polk, George Klopfer and Craig Georgi to create Polk Audio. Gross started
Definitive in 1990.
Owings Mills, Md. - Sandy Gross, a co-founder of speaker companies Polk Audio and Definitive Technology, is launching his third home-speaker company despite what he called a challenging home audio industry.