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Systemax Adds New Interactive Displays

1/24/2011 12:01:00 AM Eastern

LAS VEGAS — Systemax is adding two new interactive
end-cap displays to its Web-connected Retail
2.0 concept stores.

The merchandisers were developed by Systemax
for AMD and Western Digital (WD). The AMD unit
provides an interactive PC configurator that makes
component recommendations based on in-store
availability, while the WD unit features a touchscreen
display and offers educational product videos.

Like previous interactive systems deployed within
Systemax’s CompUSA and TigerDirect stores, the
new merchandisers provide the company with customer
data based on shoppers’ interaction with the units.

Marketing and strategic initiatives VP Lonny Paul
said the displays are more productive than traditional
end caps, which do little more than hold inventory.

The displays were rolled out to 25 percent of Systemax’s
46 U.S. and Canadian retail stores in December,
and should be installed system-wide within
the next two months.

Elsewhere, the company opened its first Tiger-
Connect in-store mobile shop at its flagship Miami
location, and has four more on the way, and will open
its second Chicago-area TigerDirect.com store and
call center later this quarter in Vernon Hills, Ill.