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Apple Threepeats As Best Vendor Retailer

10/04/2010 07:19:00 AM Eastern
NEW YORK — Apple continues to pile up TWICE retail awards as the company takes home the 2010 Best Vendor Retailer trophy.

Apple has won this award a total of four times from 2006 through 2010. The company won the award due to its ongoing ability to operate unique destination stores, while creating and shipping some of the most talkedabout consumer electronic products in the world.

Apple was also handed the award because of its merchandising excellence, store design, customer service and retail innovation, which contributed to Apple’s overall financial performance for the 12-month period ending Sept. 30.

The chain’s development and continued improvement of its in-store facilities like the Genius Bar was a leading contributor toward Apple being named Best Vendor Retailer.

The maker of the immensely popular iPhone and iPod product lines added to its reputation for creating buzzgenerating devices with the introduction in January of the iPad. After the iPad’s initial launch through Apple’s brick-and-mortar and online stores, the company began selling them through other retailers like Best Buy and, most recently, Target.

Industry analysts have speculated Apple could ship as many as 7 million units in 2010.

However, even before the iPad began grabbing headlines, Apple was able to push itself up one notch to become take third place on TWICE’s 2009 Top 100 Consumer Electronics Retailers Report.

The list states Apple generated $6.9 billion in sales in 2009. Despite the fact that this figure was 6.2 percent lower than what was posted in 2008, it was enough to keep the chain ahead of Target. In addition, it did so with only 250 stores nationwide, compared with Target’s 1,740.

While the iPad may have been Apple’s star of the year, the company did not sit back on its laurels regarding the iPhone and iPod.

The iPhone 4 went on sale in June with the usual lines of Apple loyalists dutifully waiting for their Apple Store to open. With more than 600,000 units pre-ordered, the iPhone 4 launch greatly outpaced that of the iPhone 3G S, according to AT&T at the time.

In September, the iPod Shuffle, Nano and Touch received what Apple CEO Steve Jobs described as the “biggest change in the iPod ever.”

The popularity of Apple’s music and communications products helped the company maintain its position as a top U.S. PC vendor. According to Gartner, Apple boosted shipments by almost 25 percent for the second quarter, the latest period of statistics are available. This made Apple the fourth largest PC vendor in the United States, with 9.8 percent of the market share on 1.7 million units shipped during the second quarter.
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