Home >> News >> Reporter's Notebook: Sony’s Frame-Branding Strategy

When Sony introduced the CP1 wireless digital photo frame to the U.S. market at CEDIA Expo, it was marketed under the Vaio brand.

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2008-09-15 06:00:00
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<img class="imageExternal" linkType="inline" id="id5406554-26-imageExternal" src="http://tools.elogic.com/articles/images/TWICE/20080820/scobleteblog.jpg"/>When Sony introduced the CP1 wireless digital photo frame to the U.S. market at CEDIA Expo, it was marketed under the Vaio brand.
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By TWICE Staff
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256194
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Post Date: 
Sep 15 2008 - 6:00am