- Paramount Pictures has teamed with Seagate to preload 21 movies onto the
hard-drive maker's Free Agent Go portable drive.
The agreement, which starts today, places the movies onto a 500GB
drive with one movie, last year's "Star Trek," being given away for free. The
others can be unlocked with prices ranging from $9.99 to $14.99. The license
acquired with each movie allows it to be played either on a TV or on up to
three different PCs. The 20 other movies are a mix of older films like "Ghost"
and newer favorites, said Paramount.
The preloaded 500GB Free Agent Go is available today from
Seagate's online store and will work its way into retail in the coming months.
As an added promotion, Seagate
will sell the drive for $99, down from the usual
As a space-saving measure, the movies are stored in standard
definition and take up about 10 percent of the drive's capacity. Paramount
and Seagate are considering using HD versions in the future.
In addition, Paramount will shortly
be opening an online movie-download service giving Seagate and other customers
access to part of its movie library.
Each company sees the deal as a way to entice a new group of
Malik Ducard, senior VP of digital distribution for the Americas, Paramount Digital Entertainment, said, "Our job
is to go where the eyeballs are at."
Seagate sees the move as adding a bit of excitement to an otherwise
stodgy product category.
"Why do the majority of people buy an external hard drive? Because
they ran out of room on their PC's hard drive -- that is not very fun," said
Darcy Clarkson, Seagate's sales and marketing VP.
New York - Paramount Pictures has teamed with Seagate to preload 21 movies onto the hard-drive maker's Free Agent Go portable drive.