Ohtsubo said Panasonic "must be the forerunner in our industry" in leading the green revolution.
The overall mission touches upon developing new means for household energy creation (through solar power and fuel cell systems), energy storage through new lithium-ion battery technologies, smart energy-management systems to prevent the waste of clean energy in the home, and through eco-centric manufacturing and product procurement practices, including developing stricter policies on the practices of partners and materials suppliers.
Panasonic, he said, will continue to work to follow the many recycling laws and electronics disposal mandates in the world on a region by region basis, while making new products more energy efficient to help reduce the Co2 footprint.
In addition, the company will work on better end-of-life planning for new products it produces.
Panasonic, he said, will look to use up to 16 percent recycled materials in the products it develops by 2018, while striving to become the No. 1 company in green activities in the electronics industry, by Panasonic's 100th anniversary that same year.
Also at that time the company will look to build its own profitability using green technologies that contribute to communities, and set a goal of generating 3 trillion yen by 2018 from eco-related technologies and products that produce energy savings.
Among the technologies the company is developing are household power generation systems through solar panel and stationary fuel cell technologies, energy-storage systems using new battery technologies, mobile electric power systems including fuel cells and batteries, and smart household appliances designed to reduce waste.
Not only will the new products help the environment, he said, they will help Panasonic's bottom line by delivering new and better profit margin opportunities.
To help foster similar eco-conscious activities, Panasonic also launched the Earth Lunch Hour, which is part of the Panasonic Eco Relay campaigns, as a live lunch hour webcast using participants from around the world who will share their own unique eco ideas via messages, images, videos or becoming supporters. The webcasts will run in a relay manner for 24 hours.